Ford recently announced a significant $19.5 billion charge related to its pivot away from expensive electric vehicles, highlighting challenges faced by models like the F-150 Lightning. Initially priced under $40,000, price hikes pushed the electric pickup past $50,000, causing sales to drop and leaving many buyers looking elsewhere.
According to Ford CEO Jim Farley, high-end EVs priced between $50,000 and $80,000 are not selling as expected, prompting a strategic refocus. Instead of solely pushing battery EVs, Ford plans to emphasize hybrid and extended-range electric models that better align with current customer demand. This includes new hybrids like a Bronco model and continued leadership in hybrid truck sales.
For Florida drivers, this adjustment means more options for reliable vehicles that combine electric efficiency with traditional gas power, making hybrids a practical choice in the Sunshine State. Florida Auto Center offers a range of used cars in Orlando that reflect these evolving trends, providing automotive insights into what’s coming next in electrified transportation.
While Ford expects its fully electric vehicle division to reach profitability by 2029, hybrids will play a key role in their portfolio through 2030. This shift highlights the real-world challenges of adopting expensive EVs and the importance of flexible options for consumers across the U.S.
Stay informed on the latest automotive trends and find dependable, affordable used vehicles at Florida Auto Center, your Orlando destination for trusted cars that fit your lifestyle and budget. 🚗🔧